Grow, Scale & Exit your Business
Protect Legacy, Maximise Retirement, Get Ready for Sale & Succession.
Are you thinking about selling your company? Are you planning to grow your company to exit?
90% of businesses fail to sell when listed, taking years from your retirement and wealth, often resulting in winding up or giving the company away.
At StrategyFred, we specialise in advising, investing in and guiding owners through growth, scale & exit. We can advise on M&A, business operations, and ensuring you are set up to be perfect for your ideal buyer, which, thanks to our global M&A network of over 2.5k specialists, we can even help you find your perfect buyer.
Are You Ready to Sell?
Take our Quiz to Assess How Ready You Are!
Deciding to sell your business is a stressful time. If you re not sure whether you or your business is ready, take our 2 minute quiz containing 15 questions. The results are really informative and will guide you on whether you feel ready to take the next step
It’s free, no strings attached, simply try the Quiz and see how you feel!
Why StrategyFred?
How to Sell your Business?
Are you ready to sell?
Unfortunately, 90% of companies that list for sale with a broker don’t sell, which is often due to the business not being suitable for a sale. If you want to sell, how do you save years of waiting, costs, and frustration?
How to Get a Fair Value for Your Business?
Last minute haggling & unscrupulous offers.
How will you sleep at night with brokers on the one side inflating the value to get you to list whilst buyers scoff, haggle, and change deals once agreed?
How to Protect your Employees on Exit?
Staff layoffs after you exit.
Who is going to look out for your team when you sell? How can you ensure they are treated fairly when you aren’t in the drivers seat of your business any more?
How to get Ready for Retirement?
Afraid of what comes next?
Selling your business can be more painful than losing a family member. How do you avoid being one of those who had great dreams only to fall ill and suffer mental health?
About StrategyFred
At StrategyFred, we work directly with owners to find solutions that protect your legacy, maximise your wealth creation, and ensure a seamless transition—whether you aim to grow, exit, or prepare for the future.
Favourite Quote: “If you don’t like how things are, change it! You’re not a tree.” Jim Rohn
I understand the challenges business owners face when contemplating growth or preparing for an exit.
With over 25 years across industries, including F1, aerospace, and technology, I’ve worked with business owners to tackle the critical challenges that come with growth and preparing for an exit.
Many owners face familiar fears as you as they look toward their next chapter:
Legacy Concerns; Owner Dependency; Uncertain Valuation; Stagnation; Succession Gaps; Employee Stability; Lengthy, Costly Processes; Finding the Right Buyer; Maximising Retirement Value; Mitigating Sale Risks; Understanding your Future Identity.
Meet Fred RJ Warner
Aka ‘StrategyFred’, Fred RJ Warner is a Chartered Engineer, Engineering Fellow and Programme Management Professional with an Aeronautical Engineering degree and 25-year leadership career spanning multiple sectors from F1, Aerospace, Rail, Electronics, Leisure, IT, ERP, Saas, IoT to Digital Marketing.
Launched in 2019, StrategyFred has been helping SME’s from £1m to £100m, and £1B public companies through growth, change, integration, transformation and more.
Fred has a unique blend of understanding across all business operations, and is able to guide SME owners on how to grow and scale, or prepare for exit.
Known for being able to blend strategic vision with actionable solutions, Fred ensures that businesses achieve their long-term objectives while navigating immediate challenges. Fred believes in a partnership model of consultancy, working closely with clients to understand their needs deeply and to enable change through people, process and systems.
Outside of business Fred is a keen F1 fan (having started his career in F1), car enthusiast, music composer & producer, avid Mountain Bike rider, and lover of the outdoors. A family man, Fred enjoys time outdoors having fun together with his wife and children.
Services
Selling your Business
90% of SME’s don’t sell when listed with a Business Broker.
Ensuring your business will be of interest to a buyer is critical. Don’t spend years waiting for a buyer, to then fall short in due diligence with heavy costs, and then not sell!
Growing your Business
Each stage of growth requires new structures & processes.
To grow, don’t fall foul of poor strategic planning and execution leading to stagnation, cash flow shortages, lack of skills, and employee upset.
Scaling your Business
Scaling isn’t the same as growth.
Scaling requires planning & investment into enabling your business to cross regions, sectors & markets without having to grow your resources at the same rate.
Investing in Your Business
70% of Transformation Investment Fails.
Don’t be in the 70% that find the benefits planned become an academic exercise in business failure. Investment needs to be properly governed to see results.
Why Choose StrategyFred?
90% of SME’s get wound up and closed, unable to find a buyer or succession plan.
Join the 10% that sell with StrategyFred.
7Q Method
Using my 7Q planning method…
“Master Any Plan in 7 Questions”
We’ll create effective and easy to understand plans for you, your family and your employees.
Real-World Expertise
25 years helping business overcome challenges in real life in some amazing industries.
Empathetic Approach
Combining strategic acumen with a real passion for helping owners feel great about retirement, we’re in this together.